December 12, 2017
LinkedIn’s native video is the latest new feature to hit this relatively staid social network, which has a reputation for waiting till a trend has proven itself before jumping into the fray. The platform rolled […]
November 18, 2015
When it comes to B2B marketing, it’s all about expertise. You want to demonstrate to your target audience that your company is the leader in your field, the go-to resource for industry wisdom and experience […]
September 30, 2014
Across the world of B2B commerce, the popularity of social media marketing has spread like wildfire. A report published by Content Marketing Institute shows that B2B marketers have started incorporating social media as an essential […]
July 11, 2014
SEO:You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s […]
April 25, 2014
SEO: Google launched nine new features for their Keyword Planner Tool, which will now help to break down important information in aesthetically-pleasing ways. These new features include graphical visualizations for geographic data, trends on mobile […]
October 11, 2013
So you want to make use of your LinkedIn profile as a part of your company’s overall social media marketing strategy. That’s great! Giving potential clients a glimpse at the real people behind the business […]
August 30, 2013
Welcome to our five part series on B2B internet marketing! Over the course of our next five blog posts, we’ll be discussing how you can promote your business to other businesses via the five channels […]
July 26, 2013
Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then […]
July 17, 2013
Oh, don’t you wish you could step back in time and live in the world of Downton Abbey, just for a little while? The sumptuous clothes, the breath-taking estates, the elegant dinners… It’s all so […]
June 12, 2013
Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly […]
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