4 Tips for Social Media Marketing Targeting College Students

July 8, 2014

Today we’re excited to have the opportunity to share a blog post written by one of Zen Media’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she […]

MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

June 27, 2014

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his […]

MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

June 20, 2014

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers […]

MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13, 2014

SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging […]

MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

May 30, 2014

SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on […]

MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

May 9, 2014

SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like […]

MZ Weekly News Round-Up: Project Ara and Nearby Friends

April 18, 2014

SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely […]

Hybrid Content Marketing Will Change the Way You Do Business on Facebook

April 10, 2014

Today, we here at Zen Media are excited to bring you a blog post from contributing author Jim Belosic.  Jim Belosic is the co-founder and CEO of ShortStack, a software application company that makes apps for Facebook, websites, […]

MZ Weekly News Round-Up: Scrapers, Semantics, and Snapchat: Oh, My!

February 28, 2014

Social Media: Brand names are about to inherit some serious power on Facebook, thanks to the social media platform’s update to their News Feed algorithm. Now, when a brand’s Page tags another brand, or even […]

Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

February 18, 2014

Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action […]

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