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The Ultimate Guide to B2B PR

October 18, 2021

If you think your B2B brand can approach PR the same way as any other brand, you’re wrong.  B2B PR is completely different from B2C PR.That’s why we created this massive ultimate guide to B2B […]

The Critical Point Where Most PR Agencies Fail

July 27, 2021

Plenty of PR agencies can get their clients press, and good press too.  But without even realizing it, your brand may be getting a lot less from your PR agency than it should be.  In […]

8 Signs Your PR Strategy Needs a Professional

July 16, 2021

Public relations is often one of those functions that gets pushed onto the marketing team. The thinking seems to go, “They’re already working on increasing brand awareness—why not add some PR into the mix? It’s […]

So You Just Made the Inc. 5000. Here Are 5 Ways to Turn It Into PR Gold (Plus a Sales Script!)

July 14, 2021

Making it into the Inc. 5000 is a major win. Congratulations!  Now that your hard work and growth have been recognized, the most important thing to do is to tell the world. Forget the press […]

How to Create Product Awareness as a B2B Brand

July 2, 2021

Here, we’re going to look at how potential customers learn about new products online, and how you can drum up product awareness for your B2B products.  There are four primary ways that customers typically encounter […]

How to Get Your B2B Tech Brand Tier 1 Press

June 24, 2021

Forbes. Inc. Entrepreneur. NPR. WSJ. How do we keep landing clients in Tier 1 publications?  In this post, we’ll show you the three-part approach we take to leverage B2B tech PR and earn our technology […]

Workaround the Nondisclosure — How to Still Get Press Coverage Through B2B PR

May 29, 2021

One of the stickiest areas of B2B PR, for many of the B2B brands we work with, is how to show what they’ve accomplished for their clients without sharing the clients’ names.  You’ve probably run […]

6 Common Mistakes B2B Brands Make When Pitching Media

May 24, 2021

Pitching media is more art than science.  But for many B2B tech brands that don’t have a dedicated PR team or work with a PR agency, spending precious time and resources learning the art of […]

How B2B PR Can Help You Reach Potential Clients

May 17, 2021

The B2B sales cycle has changed dramatically over the past five years. Whether you’re a SaaS startup or a tire manufacturer selling your product to vehicle companies, your business must gain a strong foothold online […]

Not Seeing ROI from PR? Here Are 5 Mistakes You Could Be Making

May 10, 2021

It doesn’t matter how small or large your company is; we all want to trim the fat where we can. And because public relations isn’t an industry that all leaders (or at least leaders in […]

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