6 Steps to Creating a Documented Content Strategy for Your Brand

September 13, 2017

Even though most of us digital marketers know that content marketing is deeply important for our digital marketing strategies, there’s a strong temptation to simply wing it, and see what happens. We’ll think of a […]

Is Content Shock Real, and How Will It Affect My Content Marketing Strategy?

September 11, 2017

Every now and then, we digital marketers hear the term “content shock” whispered around the water cooler, or we read it in an article shared with trepidation among content marketers on Twitter. If you’re not […]

Why Quality Content is the Backbone of Any Inbound Marketing Strategy

August 10, 2017

Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy. Why do we need blog posts? What real value does […]

How to Take Your User-Generated Content from Good to Great

June 23, 2017

If you’re on the fence about purchasing a new product, whose word are you going to trust more: the brand that’s trying to sell you the product, or a regular person who’s already made that […]

Sharing, Citing, and Stealing: Content Etiquette Rules for the Digital Age

March 9, 2017

The Book of Ecclesiastes and Shakespeare said it long, long ago: “There is no new thing under the sun.” That was true then, in the days of stone tablets. It was true when Shakespeare was […]

15 Writing Tips to Make Your B2C Blog Posts Shine

February 17, 2017

[bctt tweet=”Literary genius is not a prerequisite for making your B2C blog posts shine.” username=”marketingzen”] [bctt tweet=”Calls to action can include “imagine,” “consider,” and “follow through,” in addition to “sign up here” or “Purchase X.”” […]

6 Tips for Creating Content That Converts

January 31, 2017

Whether it’s getting your audience to purchase your product or subscribe to your YouTube channel, creating content that converts can be a challenge. What seems like a clear and crisp blog post or newsletter might […]

15 Foolproof Ideas for B2B Blog Posts

January 25, 2017

B2B blogs can be a challenge for even the most experienced content marketer. There’s the issue of tone, for example. You have to maintain one that’s professional, yet still readable and friendly. That can be […]

5 Tips for Writing Enthralling Long-Form Content

When blogging first made the jump from a way to share your personal thoughts with an anonymous, internet audience to a bona fide digital marketing tool, the overriding strategy was: shorter is better. Since then, […]

11 Hot Headline Tricks You Can Steal from the Pros

December 7, 2016

The single most important part of your blog post, article, or white paper is the headline. It’s what sells the entire piece and entices the reader to click over and read it. Or download it. […]


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