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What Is “Relevant Content” in B2B Content Marketing?

August 11, 2021

Content is critical in getting your brand out in the world, converting leads, bringing in new customers, and maintaining current ones.  But as any brand marketer knows, not all content will be equally successful. To […]

How to Create Product Awareness as a B2B Brand

July 2, 2021

Here, we’re going to look at how potential customers learn about new products online, and how you can drum up product awareness for your B2B products.  There are four primary ways that customers typically encounter […]

The Ultimate Guide to Content Marketing for B2B

June 28, 2021

In this guide, you’ll learn: The many different types of content that comprise B2B content marketing (in other words, owned media) How to develop an effective B2B content marketing strategy Best practices for implementing your […]

10 Ways to Repurpose Your Content for Maximum Output

April 20, 2021

The internet never sleeps, and as any B2B content marketer knows, that means it needs to be fed—constantly.  And what does it like to eat most? High-quality content. That’s the stuff that will increase your […]

3 Critical Content Marketing Tactics that Actually Drive Leads for B2B Tech Companies

March 26, 2021

Your B2B tech company can go all-in on content marketing, but if you don’t know the content marketing strategies that actually drive qualified leads to your sales team, you’ll be out a whole lot of […]

6 PR Trends Reshaping How We Think in 2021

March 5, 2021

How has PR changed in the last year? In so many ways. But what hasn’t, right? People are working from home, brands and businesses are finding that their digital presence is the primary element winning […]

Twitter’s Upcoming Paid Subscription Service: What You Need to Know About Super Follows

March 2, 2021

Twitter is planning to test a new paid subscription service where users can subscribe to get exclusive tweets from their favorite accounts. This is an emerging trend on various social platforms. Consider Patreon, or even […]

Stay Relevant, Folks: Your weekly marketing and PR roundup

February 12, 2021

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry. This week in […]

Actionable strategies to make the most of B2B sales and marketing in 2021

February 10, 2021

You probably don’t want to hear the word “unprecedented” again, do you? We’ll say it this way: times have changed, and so have sales. Here are five key takeaways from McKinsey Insights’ evaluation of successful […]

How to Build a Bulletproof LinkedIn Content Strategy

February 4, 2021

Gone are the days when LinkedIn was just that site you used if you were looking for a job. Now, companies, brands and individuals are using the platform to expand their reach, build their notoriety, […]

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