September 23, 2020
Here’s the truth: there is no such thing as a boring brand. Really. But, we’ll be honest, there are dull and ineffective marketing strategies that can drag down a brand in ways that make it […]
October 6, 2017
Are we entering the golden age of content marketing? Well, it depends on whom you ask – but one thing is for certain, and that’s that 2018 is going to be a wild, fast-paced year […]
September 13, 2017
Even though most of us digital marketers know that content marketing is deeply important for our digital marketing strategies, there’s a strong temptation to simply wing it, and see what happens. We’ll think of a […]
September 11, 2017
Every now and then, we digital marketers hear the term “content shock” whispered around the water cooler, or we read it in an article shared with trepidation among content marketers on Twitter. If you’re not […]
August 10, 2017
Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy. Why do we need blog posts? What real value does […]
June 23, 2017
If you’re on the fence about purchasing a new product, whose word are you going to trust more: the brand that’s trying to sell you the product, or a regular person who’s already made that […]
March 9, 2017
The Book of Ecclesiastes and Shakespeare said it long, long ago: “There is no new thing under the sun.” That was true then, in the days of stone tablets. It was true when Shakespeare was […]
February 17, 2017
[bctt tweet=”Literary genius is not a prerequisite for making your B2C blog posts shine.” username=”marketingzen”] [bctt tweet=”Calls to action can include “imagine,” “consider,” and “follow through,” in addition to “sign up here” or “Purchase X.”” […]
January 31, 2017
Whether it’s getting your audience to purchase your product or subscribe to your YouTube channel, creating content that converts can be a challenge. What seems like a clear and crisp blog post or newsletter might […]
January 25, 2017
B2B blogs can be a challenge for even the most experienced content marketer. There’s the issue of tone, for example. You have to maintain one that’s professional, yet still readable and friendly. That can be […]
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