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The Future of Public Relations: 12 PR Trends for 2022

November 16, 2021

What PR trends are in store for the industry in 2022?  After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021, PR pros across all industries have had to adapt, evolve, and pivot to […]

9 Easiest Ways to Use SEO to Amplify Your PR Hits

October 29, 2021

The SEO and PR teams at B2B brands don’t always—or even often—work closely together.  The PR team is generally deep in their external outreach, while SEO is primarily concerned with internal work, optimizing the brand’s […]

Half of B2B Thought Leadership Isn’t Valuable. Here’s Why.

October 21, 2021

Thought leadership is a pillar of B2B PR.  Yet, according to a recent report on thought leadership, less than half of the thought leadership out there is valuable.  How do you square those two facts? […]

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