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Should B2Bs be Automating Ad Creative?

October 15, 2021

You may be automating your B2B email marketing and ad targeting, but when it comes to creative, most B2Bs are still doing it the traditional way: with human creators.  And don’t get us wrong: human […]

The Critical Brand Statistic No One’s Paying Attention To

October 12, 2021

How often do you think potential clients mistake your brand’s marketing for one of your competitors?  5% of the time? 10%?  Well, according to LinkedIn, that number is closer to 50%. So a full half […]

Relevance > Originality. Why You Should Stop Trying to be “New”

October 11, 2021

Newness is overrated.  If you think we’re just saying that, take a look at this data:  In a study of 81 brands that debuted new campaigns, only 20% of those new campaigns were outperforming the old campaigns […]

The Most Undervalued Customers You’re Not Targeting

October 6, 2021

One of the biggest mistakes B2B marketers makes today is robbing them of sales tomorrow: neglecting to target junior professionals.  That’s right—we’re talking about the IT support techs, the junior copywriters, the HR support specialists, […]

Why Big Data Doesn’t Always Lead to Better B2B Marketing Decisions

October 5, 2021

If you’re a B2B CMO, you know how important it is to the rest of the C-suite that you be able to back up your marketing decisions with data.  This, in fact, is one of […]

Reinventing the B2B Buyer Persona

September 30, 2021

Here’s a stat that every marketer needs to read (first, take a deep breath):  Only 3% of buyers say the advertising they see is relevant to them.  Ouch.  How is this possible? Aren’t we using […]

B2B CMO Series: How to Help the C-Suite Understand What You Do

September 24, 2021

By now, CEOs and COOs should know that CMOs have the shortest tenure of any position in the C-suite.  That’s been an established fact for years—however, in 2020 the average CMO tenure fell again, down […]

Need Proof That B2B Influencer Marketing Works? Here are 7 Great Examples

September 13, 2021

B2B brands have been slower to adopt influencer marketing than B2C—but that doesn’t mean influencer marketing isn’t a worthwhile investment.  On the contrary. In fact, influencers in the B2B sphere can have an even greater […]

Why Brand Awareness Isn’t Enough—and How to Make Your B2B Brand Famous

August 17, 2021

Chasing after fame may seem like a waste of time, an empty attempt to gratify vanity. But if you’re trying to grow a B2B brand, the truth is that it’s actually an excellent way to […]

What Is “Relevant Content” in B2B Content Marketing?

August 11, 2021

Content is critical in getting your brand out in the world, converting leads, bringing in new customers, and maintaining current ones.  But as any brand marketer knows, not all content will be equally successful. To […]

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