BlogWorld Expo – Insider Scoop – Day 3

The final day was filled with more great sessions and…lots of free t-shirts.

Here are the major takeaways!

The Cult of Blogging by Leo Laporte

  • It is important to create a community that follows you before you ever think of monetizing your blog.
    • Monetization (making money from blogs) doesn’t work for everyone-and it not recommended for business bloggers.
  • Important to create a persona and then build your platform around that persona. For example, if you are a teen and parents relation coach-a myspace page would work for you. Linked in maybe more your style if you are a business consultant.
  • Not everyone will like what you do, and that’s okay-
    • Kill them with kindness
    • If that doesn’t work-ignore them
  • Watch what you post! What you post stays out there…for a long time. Be sure you don’t disclose any personal details that you don’t want everyone seeing.


Creating a Coherent Social Media Strategy by Jeremiah Owyang and Chris Brogan

  • Set up google alerts around your brand, around your name, around your site…
  • Jeremiah uses the Dove campaign as an example of a company that has integrated their campaign across many mediums and embraced social media.
  • Being helpful is an excellent marketing strategy.
  • When thinking in terms of social media, ask-where are my clients and what do they want? Where do they hang out?


What Web 10.0 Might Look Like by Tom Frey-

  • WiMax-Wifi on Steroids.
  • The future is HYPERLOCAL-you never lose touch with anyone and you are never out of options. You are always “linked in.”
  • Keyboards will be replaced by more display oriented technology
  • Your computer will have a personality-not just an interface. It will interact with you.
  • The biggest change will be in education
    • Free courses to all those who want to learn.
    • Teaching requires experts, and as it gets harder to train experts, we will see more computer leveraged teaching.
  • One Person Empires
    • Outsource everything within the company.
    • Very appealing to people leaving the corporate world.
    • 45 million people around the world currently work part-time or full-time at home.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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