Ask Shama: Why is Facebook All Different

Facebook’s new subscribe option lets you follow famous people without having to friend them.

Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at

Dear Shama,

I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but I am stumped by the new changes on Facebook! What are the smart lists I keep hearing about? And what is the new subscribe option? What is going on? Please help me before I decide to quit Facebook altogether!

Lisa A., CFO From Houston, Texas

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She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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