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Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@zenmedia.com, or check out more of her advice at her online marketing company or on video.

Dear Shama,

I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And, from what you say, it matters in all shapes and sizes (videos, audio, blog posts, etc.). It strikes me as the cornerstone of all online marketing. Here is the million-dollar question: Where do you get the ideas? How can you constantly create content that works? What’s the secret sauce?

—Kip E., Asheville, North Carolina

To read more about Ask Shama: What’s the Secret Sauce to Creating Compelling Content?, check out the article on Portfolio.com.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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What's your moment?
Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.