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Ask Shama: Pondering the Podcast

Ask Shama: Pondering the Podcast

Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@zenmedia.com, or check out more of her advice at her online marketing company or on video.

Dear Shama,

I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful was your section on video podcasting. I wonder if audio podcasting is as effective in increasing the site’s ranking in Google as video podcasting. Do you have any thoughts?

—Emily B., Herndon, Virginia

To read more about Ask Shama: Pondering the Podcast, check out the article on Portfolio.com.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Daily videos to ignite your momentum

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