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Ask Shama: How to Market a Nonprofit on Social Media

Ask Shama: How to Market a Nonprofit on Social Media

Does your nonprofit need help boosting its social-media presence? Our resident marketing expert Shama Kabani has some advice.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@zenmedia.com, or check out more of her advice at her online marketing company or on video.

Dear Shama,

My organization is a nonprofit, and we are in the midst of fundraising season. We desperately need help with marketing and raising money. We have a presence on Facebook, LinkedIn, and Twitter, but very few followers. How much time should be spent on these sites? I also read your book and learned that to do well online you have to attract (get people to notice you), convert (get them to take action), and transform (use past success to attract new people). What are the best techniques for attracting, converting, and transforming donors for our cause?

—Mona, founder of a nonprofit in California

To read more about Ask Shama: How to Market a Nonprofit on Social Media, check out the article on Portfolio.com.

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ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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