Ask Shama: How Can I Make My Video Go Viral?

Keyboard cat, the hilarious viral video hero.

We know that online video can help with marketing efforts, but what’s the best way to go about it? Marketing pro Shama Kabani has answers with her column.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at

Dear Shama,

We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help with marketing? I’ve been tasked with integrating online video into our marketing efforts, but have no idea where to start and how can I be sure it will go viral. Is YouTube the best way to go, or should we put the videos on our website? How long should the videos be? Any and all direction you can provide would be appreciated.

Garry, Marketing Director from Salt Lake City

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She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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