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Ask Shama: Branding and Social Media – What’s the Right Combination?

Ask Shama: Branding and Social Media – What’s the Right Combination?

Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some old-fashioned human interaction.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@zenmedia.com, or check out more of her advice at her online marketing company or on video.

Dear Shama,

I am now in the second decade of my business, and I feel like I need to refresh my brand. Instead of having a company name like Molly’s IT Group, I should change it to Hire Me For IT Services and use this same tag for my Twitter, Facebook, and website. It tells people what I do and sets the tempo. Can you provide guidance on how effective this new branding will be in social media and overall business marketing?

—Madeline, Washington, DC

To read more about Ask Shama: Branding and Social Media – What’s the Right Combination?, check out the article on Portfolio.com.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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