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A Recent Conversation…

A Recent Conversation…

By: Shama Hyder

 

Joe, The CEO: Our marketing needs a boost, but there isn’t a budget to hire a full-time marketing director.

Me: A rock and a hard place?

Joe, The CEO: Yeah. We need a marketing director to help increase profits, but until we make more, we can’t hire one. We definitely need more clients though to make 2008 a better year.

Me: Why not outsource your marketing efforts? It costs a fraction of what hiring a marketing director would cost. And you can get pretty solid results if you find the right firm.

Joe, The CEO: We can do that?

Me: If you like, yes. Many companies choose to outsource their marketing functions.

Joe, The CEO: Awesome! I never considered that as an option. Do you know any companies that do that?

Me: Yes…Us. = )

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment. 

What's your moment?
Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.