12 Days of Christmas Day 9: Dark Traffic

It’s Day 9 our 12-day Christmas giveaway – this not only means we are getting closer to Christmas, but it also means that our CEO, Shama Hyder, shares with you another digital trend for 2016. Trend number nine is dark traffic and how it’s going to get harder to measure. Watch the video below to learn more about dark traffic and scroll down for a transcript. Be sure to subscribe to Shama TV to get a chance to win some awesome prizes.


Hey Zen Nation! Welcome to Day 9 of our 12 days of holiday giving. Be sure to subscribe to the Shama TV channel on YouTube for your chance to win a daily prize, a $25 gift card to Amazon, and the grand prize – an Amazon Fire Tablet HD. Very cool prizes! As your bonus you get to hear me share my future trends for 2016.

If you look at previous trends of 2015 and so forth you will see I’ve been pretty on point. Today’s trend is dark traffic and how it’s going to get harder to measure where traffic is coming from to your website. Well what do I mean by dark traffic? Well, right now you can measure most of the traffic that comes to your site, whether they come from a different website or if they come from Twitter, Facebook, so forth. But if they type it in directly, if they look at email, IMs, Slack, and so forth, you can’t really track all that traffic like you used to. Sub-tracking that traffic is going to continue to get more difficult.

That means good marketers will have to get more creative in how they track traffic, whether it’s by setting up specific landing pages, using specific short URLs, and so forth – but just be prepared that it will be harder to know where your traffic is coming from in 2016. Alright guys, that was number nine of 12. Be sure to subscribe to Shama TV on YouTube for your chance to win some fabulous prizes and tune in tomorrow for trend number ten.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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