The 12 Days of Christmas Day 2: Influencer Marketing

It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube channel to be entered to win! For a transcript, scroll down.


Hey Zen Nation! Welcome to Day 2 of our 12 Day Christmas Giveaway. Be sure to subscribe to Shama TV – every day we’re choosing one winner to get a $25 Amazon gift card, and at the end one grand prize winner will receive an Amazon Fire HD tablet.

Very exciting, and as a bonus you get to hear a new trend for 12 days straight! A new trend going into 2016.

So today’s trend 2 of 12 is the rise of influencer marketing. Look for it, count on it. Companies are becoming savvy to the fact that to reach a broader audience the can’t just go through TV and traditional mediums. They have to look at influencers who already have created clout within certain communities, or who are already looked at as the go-to expert.

Nike works with Tiger Woods, for example. They know that when Tiger Woods talks about the brand that helps Nike, and so forth. There’s lots of brand relationships like that, that brands have with celebrities. But now, it’s not just any A-list celebrities, it’s gonna be celebrities in different niches that get approached by brands. And so if you’re a brand, it would behoove you to look into influencer marketing, as it provides a really high ROI.

Alright guys, be sure to tune in tomorrow for trend number three. Be sure to subscribe to the Shama TV channel on YouTube so you get your name in to win some fabulous prizes!


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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