12 Days of Christmas Day 12: Digital Equity

Today is the last day of our 12 Days of Christmas giveaway – which means it’s your last chance to subscribe to Shama TV for a chance to win either a $25 Amazon gift card or our grand prize – the Amazon Fire HD tablet. Today our CEO, Shama Hyder, shares her last trend for 2016 – digital equity. A solid digital footprint will become a greater part of evaluation for companies. View the video to learn more and scroll down for a transcript.

And please share with us your feedback about these trends for 2016 by telling us on social media – we’d love to hear from you.


Hey Zen Nation! Welcome to Day 12 of our 12 Day of Christmas giveaway. Hopefully by now you’ve already subscribed to Shama TV and you’re in the running, but if you want to, take a moment now and subscribe to Shama TV on YouTube, so you get your chance to win a $25 gift card and the grand prize: the Amazon Fire Tablet HD. Very exciting!

My final trend for 2016 is: digital equity – how companies start to cultivate it, how it becomes an asset when they’re going to sell their companies in acquisitions, digital equity and how your company’s perceived online, its reputation, digital assets such as Facebook page likes, Twitter followers. I don’t just mean Monday numbers, but really having a solid digital footprint will become a greater part of evaluations for companies as they’re being sold, merged, so forth. Every company should be thinking about what their own digital equity looks like for 2016.

I hope you enjoyed this series of our 12 predictions for 2016. Tell us in the comments what you thought of it, tell us on social media, we’d love to hear your thoughts. I hope you have a great holiday, and I look forward to seeing you in 2016.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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