1000 True Fans or 10 Constant Clients

By: Shama Hyder

Recently there was a brilliant article by Kevin Kelly called 1000 True Fans. In it he argued, that to be successful you don’t need hordes of fans. He was talking about musicians and artists in particular. You don’t have to reach rock-star level to earn a decent living (100k).  All you need is 1000 true fans.

True fans go out of their way to attend your concerts, buy your products, and evangelize to their friends.

The same concept of fans applies to consulting, coaching, accounting- really, all service professions. You don’t need a list of 50,000+. You just need a few constant clients who love what you are about.


1) Decide how many is the magic number. 10? 100? 1000? How many adoring fans do you REALLY need to be successful?

2) Figure out how you can attract them by adding value and by being remarkable-to them anyway.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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